Software that growls
AI-native digital engineering collective of makers who specialize in building digital products from the ground up with exquisite craftsmanship and detail. Outcome-first, long-term partnerships, 15+ years of experience.
Our Story
Why we exist
Founded by builders who got tired of the traditional development agency playbook.
We came from different streams: enterprise engineering, product design, data science, operations. What we had in common was frustration. Frustration with bloated timelines, opaque pricing, and work that never quite shipped the way it should.
So we built something different. A collective small enough to stay accountable and experienced enough to handle complexity. We fit to our clients the way advanced tailors fit a suit. Inseams and outseams. Every engagement is shaped around the actual problem, not a template.
We have long-term partnerships across manufacturing, retail, publishing, and product development. We deal with problems that have high interconnected complexity, the kind where a change in one system ripples through five others. That's where we do our best work.
How We Operate
Principles with process
Outcome first
We start with what needs to be true when the work is done. Technology choices, timelines, and team shape all follow from there. If the outcome doesn't justify the effort, we'll tell you.
Nothing is personal
We can talk about anything. Ideas get challenged, work gets critiqued, and nobody takes it home. The best solution wins, regardless of who proposed it.
Never miss the bus
We are on time. Deadlines are commitments, not suggestions. When something shifts, we inform people before it becomes a problem. No surprises.
Take ownership
Every person on the team owns their work completely. We don't wait to be told. We identify what needs doing, flag what's blocking, and move. Pride in the craft is the baseline.
Direct communication
We say what we mean clearly and early. Good news, bad news, and uncertain news all travel at the same speed. Clients always know where things stand.
Committed to good ideas
We are critical about what we are doing and why. If there's a better approach, we pursue it. Ego doesn't drive decisions. Evidence and outcomes do.
What Makes Us Different
01Long-term partnerships
Most of our clients stay. We don't optimise for one-off projects. We build relationships where we understand your business deeply enough to move fast and make good calls without hand-holding.
02High interconnected complexity
We thrive in environments where systems are tangled: POS integrations, publishing workflows, multi-platform data pipelines. The messier the problem, the more value we add.
03Build fast, build in public
You see working software early and often. We stage builds at key checkpoints, run weekly standups, and keep everything visible. No black boxes.
04One size fits nobody
Every engagement is custom-shaped. We don't run a playbook at you. We listen to your constraints, your goals, and your team, then build the right approach for that specific situation.
Leadership
The people steering the ship
Arjuna Shankar
Architecture / Strategy / Full Stack
Amanda Jericho
Strategy / Operations / Full Stack
Got a problem worth solving?
Tell us what you're building. We'd love to collaborate.